Head: Business Development & Marketing

Client WWF-SA
Reference # HeadBDUMarkMar17
Published 21/04/2017
Contract Type Permanent
Salary Market Related
Location Cape Town, Western Cape, South Africa
WWF-SA is looking for a Head of Business Development & Marketing that will play a key role in ensuring WWF’s financial viability through bringing existing and ongoing fund-raising initiatives to their full potential...
Job Functions Business Development,Marketing
Industries Conservation,Marketing,Ngo / Non-Profit
WWF South Africa is a solution-driven organisation that constructively engages with government, companies and individuals to meet our goal of a future that is sustainable and equitable where both people and nature thrive. In almost 50 years of conservation work in South Africa, WWF has increasingly played a leading role in aligning the attitudes of people, business and government towards the environment which has resulted in tangible and lasting conservation outcomes.

The Head of Business Development & Marketing will play a key role in ensuring WWF’s financial viability through bringing existing and ongoing fund-raising initiatives to their full potential, establishing novel pilot initiatives, and phasing out unviable income streams. The Head will also lead a coherent and integrated
marketing plan in direct support of organisational fundraising objectives. The Head will engage closely with the Heads of Communications and Conservation Units, and work cooperatively with senior business development staff and resource mobilization professionals in South Africa and in the wider WWF network.

The Head of Business Development & Marketing requires significant strategic, leadership, marketing, fundraising, relationship and team management skills as the incumbent’s primary responsibility will be to give strategic direction and to develop WWF South Africa’s relationships with financial supporters including; individuals, the business sector, and aid agencies, trusts and foundations.

Key Performance Areas/ Essential Job Functions:
 Maximize the full power of WWF’s brand to support programmes and advancement of WWF’s environmental work and integrate the broad marketing objectives with a coherent and innovative fundraising plan in order to mobilise financial resources:
 Build goodwill for WWF across society, but in particular among identified broad target groups, in order to broaden WWF’s constituency of supporters.
 Convert goodwill into financial support (from individuals, corporates, trusts & foundations, social enterprises).
 Develop and/ or grow innovative annuity income streams in support of WWF’s work, with a focus on unrestricted income generation.
 Develop, promote and execute a coherent marketing plan in direct support of organisational fundraising objectives.
 Integrate the corporate fund-raising plan within the broader integrated organisational strategy (i.e. including communications, marketing and branding outcomes).
 Lead on the implementation of an effective and innovative fundraising plan/strategy that supports the conservation mission of WWF.
 Mobilise broad support for WWF’s work among students at tertiary institutions.
 Drive further growth and improved retention in WWF’s face-to-face supporter recruitment programme.
 Develop an in-depth understanding of how partnerships with responsible corporates can enhance delivery of effective outcomes of the conservation goals of WWF-SA.
 Provide strong leadership to, and management of, the corporate relations staff who will be responsible for managing the full range of relationships with the corporate sector; i.e. from
corporate membership, licensing, project sponsorships, in-kind donations, product partnerships (e.g. Water Balance; Conservation Champions, etc), to transformational conservation partnerships.
 Develop a close partnership with WWF’s Business & Industry programme, from where technical support is given on value-added engagement with corporates.
 Develop (in close consultation with the Business & Industry Programme) innovative means that will incentivize private sector engagement with WWF-SA.
 Coordinate, manage and monitor all corporate engagement between the WWF corporate relations staff, conservation specialists and corporate funders to ensure efficiency and effectiveness.
 Provide leadership and oversee the activities and performance of the team that manages individual relations, specifically in the area of High Net-worth individual relations as well as direct-marketing initiatives such as Face-2-Face fundraising.
 Jointly oversee the activities and performance of the teams that are responsible for resourcing WWF’s core as well as its environmental programmes and projects.

Reporting Lines:
 The following report directly to this position: Manager of Individual Relations, Manager of Corporate
Relations, Manager of Programme Funding, and Manager of Operations.
 The Head of Business Development & Marketing reports directly to the CEO of WWF South Africa.

 Relevant degree in business and / or marketing-related subject
 Masters degree (preferred)

 10+ years experience of managing mid-sized teams;
 A strong marketing and sales/ fund-raising background to drive WWF’s financial sustainability.
 First-hand experience in the areas of Social Enterprise Development and/ or Corporate Social Responsibility.
 Established, active network of contacts in the South African corporate sector.
 Demonstrated track record of sales or fund-raising at a scale commensurate with WWF’s needs.

Knowledge, Attributes & Skills:
 Demonstrated passion for, and knowledge of, WWF’s work
 Understanding of fund-raising requirements in the non-profit sector based on quantitative analyses of appropriate information.
 Ability to help shape the organisation’s overall marketing drive.
 Creative and entrepreneurial capacity to move beyond a philanthropic approach to fund-raising
 Ability to provide strategic leadership and management, ensuring that the vision is not lost in the daily operations of the organisation.
 Persuasive demeanor in order to encourage individual giving.
 Ability to deliver results while managing competing priorities under tight deadlines.
 Excellent communication skills able to operate professionally and effectively at all levels.
 Excellent rapport building, networking and relationship management experience.
 Ability to facilitate, maintain and manage good working relationships between staff, volunteers, partners, and donors.
 Collaborative spirit and ability to work in team settings across cultures and internally within a diverse institution
 Ability to review and analyse budgets and financial reports to see implications in the implementation and management of the projects.
 Knowledge of the use of IT in general, and Customer Relations Management tools in particular, in managing highly sophisticated and personalized engagement with corporates.
 An understanding of the issues involved in developing effective international partnerships.

Further Information:
Qualified candidates should provide a detailed letter motivation their suitability, a 3-page vision for the Marketing & Development Division, comprehensive curriculum vitae together with a 1-page abbreviated summary, the names, current e-mail addresses and telephone numbers of three relevant referees to the Executive Manager: Human Resources by clicking Apply.

WWF seeks to promote diversity among its staff. Candidates who have not received a response within four weeks of the closing date should assume that their application has been unsuccessful.
WWF-SA reserves the right not to fill one or more of these positions.
Job Closing Date 12/05/2017
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