South Africa

Content Specialist

Reference # HP/M&C/CS18
Published 31/12/2018
Contract Type Permanent
Salary Market Related
Location Lagos, Lagos State, Nigeria
HealthPlus Limited, Nigeria’s first integrative pharmacy, is the fastest-growing pharmacy chain in West Africa. We are committed to our mission of helping people achieve optimum health and vitality, while delivering superior value to stakeholders. Our vision is to be Africa’s #1 for pharmacy, wellness and beauty. Recently, we secured significant foreign investment from our partners to scale up our network of retail outlets and our online business. This strategy will give us unparalleled reach across the country and beyond.
Our sister company, CasaBella Beauty, is a one-stop store for beauty and grooming solutions for men and women. CasaBella International was incorporated in 2008 and became the exclusive distributor for Revlon in Nigeria. The first CasaBella store opened in Lagos in 2010 and today, CasaBella Beauty is the fastest-growing retailer of beauty supplies in West Africa.
Our success is based on our great people, great values and a winning corporate culture. Our people are passionate, driven and committed to continuous learning in order to maintain our edge. Our testimonial is that we are proud to be members of the HealthPlus family as we are offered a strong platform to explore our potentials. We believe in best practices always and therefore employ and retain the best talents.
As we expand our frontiers to redefine the world of health & beauty in Nigeria, we are looking for result driven individuals who will roll up their sleeves and share our passion & success. People who will join our team of highly motivated professionals who get the job done!
No matter what your job title is, the work you do at HealthPlus supports the health and well-being of the millions of men, women and children who turn to us for care. That is because all of us - from our talented business professionals at the head office and our experts in our retail locations who serve our communities - are committed to providing the best possible service experience.
With locations across Nigeria, we offer the opportunity to build a rewarding career in an environment that supports your success.
Job Functions Administration,Communications,Creative,Information Technology
Industries Digital,ICT - Information & Communications Technology,IT - Information Technology,Marketing,Retail
We are in search of a creative Content Specialist who will be responsible for creating and supporting all content related marketing materials (internal and external) for HealthPlus and CasaBella respectively.

This role requires the ability to collaborate with cross-functional marketing sub units to develop, test, and optimize awareness and engagement of all content marketing activities from strategy, ideation, execution and dissemination.

•Create compelling and well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads generation, creates sound bites across media channels, and optimally ensures conversion internally and externally
•Influence content strategy by working with marketing, retail operations, and procurement teams to identify and fulfill content needs for all phases of the customer journey.
•Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
•Assist in the creative process and content development for all internal communication engagements
•Craft copy writing themes and captions to support graphic design and campaign briefs
•Develop and manage social media content across all major social channels for HealthPlus & CasaBella respectively
•Assist in the building of content strategy for integrated marketing campaigns across all channels for HealthPlus and CasaBella respectively
•Spot and identify trends within the pharmaceutical and beauty industry in Nigeria and across the world, focusing on brands that inspire HealthPlus and CasaBella brand.
•Proactively identify and predict competitor’s engagement and develop counter strategies for HealthPlus & CasaBella
•Working with Pharmacy services team, create engaging content for online followers on all social media platforms; typically, must be able to grow followership and fanbase across all social media platforms.
•Develop and manage a content calendar on the website blogs, forums, and social media platforms; specifically targeted at online followers of HealthPlus & CasaBella respectively
•Work with the marketing team to manage related social media programmes for HealthPlus and CasaBella.

•Bachelor's degree (B.A/B.sc) in Mass communication or any Arts or Social Sciences

•Excellent written and verbal communication skills

•Demonstrated ability to exercise good judgment, while operating within established processes

•Experience in digital content production, online community management, and/or digital asset management

•Familiarity with content management systems, and ability to master a new CMS quickly; Knowledge of Compendium is a plus

•Proficient with Microsoft Office

• Strong Data Analysis Skills

• Active on social media platforms.

• Good organizational and analytical skills.

• Online community management experience

• Awareness of local current events/trends is desired
Job Closing Date 26/01/2019
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