South Africa

National Brand Manager - NGG

Company The Beverage Company
Reference # REF : MARKETING
Published 20/08/2019
Contract Type Permanent
Salary Market Related
Location Isando, Gauteng, South Africa
The Beverage Company is a large manufacturing company in the Carbonated Soft Drinks industry. The Group has a national footprint and focuses on quality products for the alternative beverage market.

Job Functions Marketing
Industries Fmcg (Fast Moving Consumer Goods Sector),Food & Beverages
Role Purpose

Responsible for the development and implementation of all marketing programmes for the New generation Growth (NGG) brands (Capri Sun, Moments, Mixers & Refreshhhh Water) in the market place to drive growth and profit. This will include developing the brand positioning within The Beverage Company marketing strategy. Implementation of programmes will include collaboration with respective Regional Marketing Managers. Position is based in Isando, 20 Anvil.

Key Accountabilities and Outputs:

•Strategic Planning for Brands:
oDevelop strategies that will deliver the annual sales, profit and marketing objectives for the portfolio across short, medium and long terms
oBuild the marketing plans for brands and plays a critical role in developing future strategy that will help elevate our brand equity, drive volume
and share gains
oCo-ordinate the strategic brand & channel operating planning process for your brand/portfolio with National Marketing Services Manager in
line with delivering Business strategy objectives
oCollaborate with cross-functional partners in bringing new products to market, exploring new channels.
oAnalyse past performance, economic variables etc. against the backdrop of growth and profit objectives, in collaboration with the brand team
and other key stakeholders.
oDeveloping detailed 18 month plans for all new and existing brands which will ensure the achievement of strategic objectives.
oRe-plan to accommodate deviations / changes in market conditions by devising and implementing new action plans to ensure brand/s retain
competitive advantage.
oUnderstand brand financials and business drivers to forecast activity in partnership with Chief Marketing Officer & Finance.
oIdentifying and understanding the drivers of an increasing and /decreasing P&L.
oEvaluating return on investment of different marketing campaigns

•Direct and co-ordinate the implementation and achievement of agreed plans by:
oProviding advice and direction on the brands portfolio.
oInitiating and coordinating progress on all projects to the Chief Marketing Officer and executive team, when required
oFacilitating implementation with other functions within the organisation as well as with aligned agencies.
oOverseeing the monthly management of the advertising, promotions and sponsorship budget in conjunction with the Chief Marketing Officer.
oTaking lead from approved annual brand plans.
oWorking closely with National Marketing Services Manager to develop and communicate portfolio plans to the sales organisation.
oSupporting Chief Marketing Officer in executing agreed innovation
•Monitor, analyse and evaluate market place developments relating to:
oCollaborate with National Marketing Services Manager in gaining understanding of competitors, trade landscape, channel, retail accounts
and shopper with the purpose of translating insights into tangible programs that broaden and strengthen the market position and profit
potential of the brand/ portfolio of brands
oOwn and competitive developments.
oSales and supply chain performance.
oConsumer behaviour.
oLeading consumer promotions, events, and marketing programs.
•Manages and motivates staff by:
oActing as a mentor and providing ongoing coaching to direct reports and other team members in preparing staff for future roles.
oIdentifying training and development needs via the performance appraisal process.
oRecruiting and selecting staff in conjunction with the People Department.
oChampioning succession planning through the talent review process.
oLeading cross-functional teams to execute projects to successful completion across teams.

Behavioural Competencies
•Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
•Passion for consumer brands
•Familiarity with emerging digital platforms
•Strong customer orientation
•Ability to think outside of the box and drive creative solutions
•Advanced analytical skills and ability to solve highly strategic and difficult business problems
•Demonstrated project management and organisational skills
•Ability to effectively collaborate, communicate, and influence in a matrix environment i.e. regional vs brand roles
•Strong team player
oDemonstrated ability to develop and cultivate relationships
•Ability to drive and implement ideas and results in a dynamic and ambiguous environment
•Strong presentation and story-telling abilities with an understanding of and ability to influence stakeholders
•Intellectual curiosity

Minimum Requirements:
•Bachelor’s Degree in Marketing Management or related field.
•Over 12 years’ experience in marketing, sales/ category management, advertising, promotions, activation, digital and media.
•Experience in trade marketing essential
•Ability to read and analyse financials and business performance.
•Leadership of cross-functional teams to drive an agenda.

Job Closing Date 27/08/2019
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