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South Africa

Online Marketing Specialist: PPC

Company Telesure Investment Holdings
Reference # PA502722082019
Published 19/09/2019
Contract Type Permanent
Location Fourways, Gauteng, South Africa
Introduction
The Online Specialist contributes to the organisational goals by generating leads via Google adwords and other PPC Online platforms and SEO
Job Functions Advertising,Data Analysis,Marketing,Research
Industries Banking / Finance & Investment,Digital,Insurance,Marketing
Specification
Job Objectives/Outputs
•Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with
budget requirement and agreed targets.
•Meet and manage “Group Product P” to ensure targets are achieved
•Ensure that Accounts are optimized according to targets – leads generated vs. Operational Requirements.
•Ensure effective keyword research and implementation.
•Ensure that Ad-copy are implemented, aligned and tested as per Brand AdWords Strategy.
•Provide adhoc, weekly and monthly reports to all internal parties based on performance per product and per brand
•Provide quarterly analysis on overall AdWords performance
•Ensure that quarterly reviews are conducted with Google and that continues updates are communicated
•Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
•Accountability for development.
•Training intervention attendance.
•Application of training, initiatives and process changes.
•Taking career development and performance management seriously (look for ways to improve competence/results.
•Setting of own goals and working towards them. Continuous and constant improvement.
•Ensure that business objectives and personal delivery aligns to and meets the TSW principles.
•Ensure that business objectives and personal delivery aligns to and meets the TSW principles.
•Proactively analysis of business conducted monthly - considering feedback received, trends analyzed and action plan put in place to test minor, improve, and innovate
systems, processes and communication. Plan maintained and managed with feedback loops & results recorded.
•Finding new ways of generating efficiencies and effectiveness across business / department.
Requirements
Knowledge and Experience Requirements

Level of Education:
Essential:
•Grade 12 (Standard 10) with University Entrance (NQF4)
•Google certified accreditation (GA, GTM and Search qualifications)

Desirable:
•A relevant Digital Marketing qualification
•5 years working experience within a Digital Marking environment on multiple brands / accounts
•3 – 5 years working experience on Google Adwords
•3-5 years experience within premium display and programmatic display
•A high level of experience utilising the DoubleClick stack (display and video 360, and search 360), including creating bid strategies and trafficking
•Understanding of attribution and different models

Desirable:
•Relevant experience with in the Financial Services Industry

Knowledge of:
•Financial services industry
•Website functionalities
•Financial reporting
•Google Adwords
•General online advertising
•International trends and developments of the digital / online environment
•Display
•Attribution
•Doubleclick or other AdtechSkills:
•Strong Analytical thinker
•Communication (Verbal & Written)
•Strong general business acumen
•Intra & Inter personal Skills
•Conflict Management
•Strong Relationship Builder
•Ability to Multi Task
•Attention to detail
•PC Literacy (Advanced Excel & PowerPoint)
•Proactive approach
Job Closing Date 26/09/2019
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Last Updated: 12-9-2019 [19.09.05.00]
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