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South Africa

Brand Manager: New Projects

Company PEP a division of Pepkor Trading (Pty) Ltd
Reference # 2019-OCT-BMNP
Published 06/11/2019
Contract Type Permanent
Salary Market Related
Location Cape Town, Western Cape, South Africa
Introduction
DEPARTMENT:Marketing
Looking for an opportunity which enables you to balance your strong thinking and executional abilities? Do you enjoy being the first to grapple with new business ideas and concepts and seeing these brought to life? Are you keen to draw on your marketing savvy to delight our customers with well-executed marketing activity plans? If you are known to be a great team player, a multitasker and have a keen interest in working on multiple project initiatives at different life stages, we have a newly created role that’s a perfect fit for you!

ROLE OVERVIEW:
This role will provide brand direction and effectively translate the business growth plan into compelling marketing activity plans for strategic and Adhoc project initiatives which effectively deploy all aspects of the marketing mix as a means of maximising customer appeal and relevance. As a key role player, you will work collaboratively with other departments to ensure project initiatives deliver long-term growth and profitability and contribute towards enhancing overall brand equity.
Job Functions Advertising,Analysis,Business Development,Communications,Creative,Data Analysis,Marketing,Media,Project Management,Research and Development,Retail,Social Media
Industries Fmcg (Fast Moving Consumer Goods Sector),Marketing,Retail
Specification
KEY RESPONSIBILITIES:
Work closely with the Head of Brand & Innovation on the strategy development for each of the new project initiatives
Plan, develop, implement and evaluate marketing activity plans for new project initiatives in line with a brand strategy that will grow profitable market share for the business
Build a thorough understanding of the competitive landscape to ensure plans adapt to changing customer and market dynamics
Deliver briefings in line with brand strategy (internal and external)
Liaise with advertising agencies, strategic partners, multiple stakeholders and suppliers on marketing activity plans
Coordinate and project manage new project initiatives
Lead multiple cross-functional project workstreams concurrently ensuring brand and project-specific deliverables are met within stipulated time frames and budgets
Ensure alignment of cross-functional project teams and keep key stakeholders informed of project status/updates
Build and maintain strong and mutually beneficial relationships with key internal and external stakeholders
Effectively plan, record, manage and report on marketing investment and ROI
Requirements
JOB REQUIREMENTS
Business degree/National Diploma in Marketing (3+ years); B.Com or equivalent will be an advantage
3 to 5 years’ experience as a brand manager preferably within the FMCG industry
Experience in the management of new project initiatives will be preferred
Background and understanding of the SEM 1-5 market segments will be preferred
Proven track record of successful brand building and development of idea-to-market strategies
Proven ability to develop strong mutually beneficial working relationships, and of delivering business results.
Ability to respond to customer demands
Creativity and the ability to produce innovative and original ideas
Sound research and analytical skills
Ability to think strategically
Coordination and management of projects
Strong commercial acumen
Must enjoy working on various projects concurrently
Adaptability and flexibility in a changing environment
Competencies: Excellent interpersonal, people and team management skills; Conflict management & networking skills, Good judgment; problem-solving and decision-making abilities; Influence across various levels and functions within the business; is resourceful and flexible, Ability to communicate effectively at all levels both within, as well as outside the company; exceptional planning, organizing & time management skills; Ability to handle pressure and excellent at multitasking; is a passionate, well-organised team player.
Job Closing Date 13/11/2019
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Last Updated: 12-9-2019 [19.09.05.00]
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