South Africa

Hotel Digital Marketing Strategist

Company Beekman Group
Reference # # 35/11
Published 05/02/2020
Contract Type Permanent
Location Port Shepstone, KwaZulu-Natal, South Africa
South Africa’s leading corporate player in the development and management of property and the leisure sector currently has the above opportunity at Head Office in Port Shepstone. In accordance with the Employment Equity Plan of the Group, preference shall be given, but not limited to, candidates from the designated groups.

Job Functions Marketing,Strategy
Industries Hospitality,Hotel / Catering / Hospitality / Leisure
Key Performance Areas:
Responsible for the data mining, analysis, recommendation and execution of online marketing strategies to maximise occupancy for our rental resorts. Use a mix of innovative, creative and tech-savvy approaches to identify trends before they peak, and use those insights to inform marketing, promotional and channel development strategies. Ultimately to recommend and drive the most optimal channel distribution strategies and campaigns for the various resorts in the Group.
Responsibilities include:
●Take the lead across multiple digital marketing channels such as SEO, SEM, paid social, display, and OTAs (Online Travel Agencies)
● Stay current on existing and emerging digital and OTA channel technologies, providers and trends
● Establish working relationships with all OTA and other distribution companies’ Sales Managers/Reps
● Combine multiple marketing channels and platforms into strategically aligned actionable plans
● Work with various internal and external stakeholders to drive campaigns across various platforms and channels
● Optimise campaigns using appropriate packages and promotions that maximise occupancy
● Collaborate with marketing and web developers to ensure the resorts websites are optimized
● Monitor, measure, and analyse digital campaign performance metrics

Position Requirements:
● 5 Years relevant working experience
● Firm grasp of the various digital touch points, as well as web and multimedia savvy
● Strong numerical and Excel skills essential
● Excellent attention to detail
● Excellent verbal and written communication skills in English
● Ability to multitask and work under pressure
● Relevant Marketing qualifications or experience essential

Person Requirements:
● Analytical
● Dynamic
● Meticulous
● Performance driven
● Self Starter
● Excellent interpersonal skills
● Excellent communication skills
Job Closing Date 28/02/2020
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