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South Africa

Marketing Manager: Business Insurance

Company Telesure Investment Holdings
Reference # PM310120
Published 12/02/2020
Contract Type Permanent
Salary Market Related
Location Dainfern, Gauteng, South Africa
Introduction
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial long and short term insurance providers. Our
portfolio includes South Africa’s most loved and recognisable brands such as 1st
for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee
Benefits Administration via our Hippo Advisory Services, which includes health
insurance, provident fund and group life administration. Hippo is South Africa's
first comparison website and compares insurance, other personal finance
products, travel, health, money, travel, cars from a range of South African
brands. We’re pioneers with a hunger for the best, bringing customer-focused
innovation and service excellence to the financial services industry. We’re an
undivided team of diverse thinkers and doers who believe in leading through
technology and pushing beyond limits
Job Functions Marketing,Product Management
Industries Marketing
Specification
Develop and execute the marketing activities across the different commercial
products in both B2C and B2B markets. They will be responsible for crafting the
message and position of the business insurance products to drive demand in the
respective target markets.
Requirements
Marketing

Oversee a particular area, product or service within the larger marketing
strategy. Work with marketing, communications, operations and sales to ensure
that the products are correctly communicated to the market.
Brand Strategy and Effectiveness
Responsible for assisting in establishing and implementing adequate marketing
strategies for the commercial and VAPs products, across brands. Defining the
measures used to determine brand effectiveness and using the results to inform
future activities.

Stakeholder Engagement
Develop stakeholder engagement through identifying stakeholders, finding out
their needs/issues/concerns. Liaising with all business areas and identifying
opportunities for growth in these areas and coordinate with interdepartmental
teams to execute marketing and operational plans.

Brand Positioning
Assist in achieving brand positioning and lead on contributing ideas to brand
plans. Develop objectives and strategies for campaign implementation.
Insights and Reporting
Responsible for analysing campaign outcomes and providing accurate and
timeous analysis, reporting and insights to relevant stakeholders.

Product Management
Monitor all aspects of a product life cycle, including long- and short-term
development and marketing. Responsible for continuously assessing competitive
products in the marketplace and offering suggestions on product enhancements
to ensure that products compete successfully in the marketplace
Continuous Improvement
Review existing operations in own area of work and implement innovation
processes. Ensure up to date knowledge of relevant products, systems and
procedures.

Leadership and Direction
Explain the local action plan to support team members in their understanding of
what needs to be done and and how this relates to the broader business plan
and the organization's strategy, mission and vision; motivate people to achieve
local business goals.

Budgeting & Costing
Manage and track budgets and report on performance to more senior
colleagues.

Research
Carry out a range of research activities. Responsible for assisting with research
projects related to target markets.

General Education
Grade 12/ SAQA Accredited Equivalent (Essential)
Relevant Marketing degree (Essential);
Honours/post-graduate qualification (Advantageous)

General Experience
3 - 5 years relevant experience in a marketing environment (Essential);
Campaign management and campaign analysis (Essential);
B2B Marketing and intermediary/broker experience (Essential);
1 – 3 years relevant experience in insurance/financial services (Essential)

Managerial Experience
Experience of general supervision of more junior colleagues (Advantageous)

Disclaimer:

*SAQA Accredited Equivalent -It is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application.

#Financial Sector Conduct Authority (FSCA) competency requirements: FAIS recognized qualifications / Regulatory Examinations / Class of Business Certification and / or CPD according to your DOFA (where applicable) -As a registered Financial Service Provider, we are mandated to ensure that all our representatives are and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.

Employment Equity
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. TIH is committed to an organisational culture that recognises, appreciates and values diversity & inclusion

Job Closing Date 19/02/2020
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Last Updated: 6 days ago [20.02.01.00]
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