EN
v
South Africa

CRM Campaign Manager

Company PEP a division of Pepkor Trading (Pty) Ltd
Reference # CRM_001
Published 10/02/2020
Contract Type Permanent
Salary Market Related
Location Cape Town, Western Cape, South Africa
Introduction

DEPARTMENT: Marketing

PURPOSE OF THE JOB
To coordinate all campaign management activities in accordance with the strategic operating plan. To identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in line with agreed timings.

Job Functions Advertising,Analysis,Communications,Marketing,Media
Industries Advertising,Digital,Marketing
Specification
KEY RESPONSIBILITIES
Manage the procedure, implementation, tracking & measurement of marketing direct customer campaigns, on time and within budget
Collect and use data to evaluate existing campaigns and to inform new campaigns
Ensure PEP’s brand and identity are adhered to in campaigns & in all direct communication channels
Evaluate the effectiveness of campaign strategies, maximise campaign responses and identify gaps and opportunities to improve the customer experience and communicate to all key stakeholders
Liaise with research analyst in respect of data enhancement to ensure that the integrity of the customer database is maintained
Run the internal “Know your customer” campaign and implement the program as per business needs
Brief external partners like agencies and others to assist with the running of the program


Requirements
JOB INCUMBENT REQUIREMENTS
3-year diploma/degree i.e. BComm or Marketing
3-5 years’ experience in campaign management
Experience in running retail campaigns
Solid knowledge of managing a marketing campaigns calendar
Retail and loyalty background will be preferred
Relevant legislation relating to customer data, CPA POPI
Advanced computer literacy skills - Google Suite
Competencies required: Problem assessment; Decision-making; Leadership; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance
Job Closing Date 17/02/2020
Share on
 
Last Updated: 6 days ago [20.02.01.00]
Webserver: SkillsMap (NLBC)