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South Africa

Insights & Customer Research Analyst

Company PEP a division of Pepkor Trading (Pty) Ltd
Reference # INS-MAR_002
Published 10/02/2020
Contract Type Permanent
Salary Market Related
Location Cape Town, Western Cape, South Africa
Introduction

DEPARTMENT: Marketing

PURPOSE OF THE JOB
Be the custodian of retail product and customer performance data intelligence, to create and evaluate business opportunities through the analysis of internal and external data.
Job Functions Advertising,Analysis,Analytics,Data Analysis,Data Management,Marketing
Industries Marketing,Research,Retail
Specification


KEY RESPONSIBILITIES
Analyse market data, to understand and articulate category insights and shifting trends
Review data of campaigns/promotions strategies to identify gaps and improve ROI
Understand and align market insights to improve retail product strategies
Assess customer opportunities, analyse competitor behaviour and interpret retail strategy
Track the effectiveness of promotions and the reliability of forecasting, whilst monitoring the effect on consumer demand and supply competitor pricing
Provide a data/insight-driven plan to develop and build category and overall business objectives
Analyse data to identify prospective opportunities and conduct the related due diligence


Requirements

JOB INCUMBENT REQUIREMENTS
3-year diploma/degree i.e. BComm or Marketing
3 years’ retail experience, preferably in market research or insights
Working knowledge of data analytics tools
Experience in developing management reports within a Planning/Sales environment as well as generating key insights from them
Knowledge of statistical software ( e.g. SPSS, SAS, Sequel, Python) would be an advantage
Computer literacy – MS office and/ or Google- Suite
Competencies required: Problem assessment; Decision-making; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance
Job Closing Date 17/02/2020
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