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South Africa

Digital Marketing Executive

Company Human Capital Synergies Africa Limited
Reference # 162
Published 11/03/2020
Contract Type Permanent
Salary Market Related
Location Nairobi, Nairobi, Kenya
Introduction
Our Client, in the Service Sector seeks to hire a Digital Marketing Executive. The Digital Marketing Executive will be responsible for executing the company’s digital marketing campaigns. He/she will be involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. Therefore, he/she should have hands-on experience using various digital marketing platforms.
Job Functions Advertising,Information Technology,Marketing
Industries Digital,Marketing
Specification
•Assist the team in the development of the overall digital marketing strategy
•Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
•Tracking the website traffic flow and provide internal reports regularly.
•Fixing any error in online content and arrange webinars and webcasts.
•Be actively involved in SEO efforts (keyword, image optimization etc.).
•Preparing online newsletters and promotional emails and organize their distribution through various channels.
•Providing creative ideas for content marketing and update website.
•Collaborating with designers to improve user experience.
•Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
•Promoting company’s product and services in the digital space.
•Creating and executing SMS, and email-based marketing campaigns.
•Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
•Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Requirements
•Bachelors’ Degree in Marketing, Digital technologies or relevant field.
•Proven experience as Digital Marketing Executive or similar role.
•Excellent understanding of digital marketing concepts and best practices.
•Good knowledge of all different digital marketing channels.
•Working knowledge of ad serving tools (e.g., DART, Atlas).
•Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
•Skills and experience in creative content writing.
•Analytical mindset and critical thinking.
•Excellent communication and interpersonal skills.
•Team player.
Job Closing Date 01/04/2020
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Last Updated: 13-2-2020 [20.02.01.00]
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