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South Africa

Digital Copywriter

Company Telesure Investment Holdings
Reference # DC25/06/20
Published 25/06/2020
Contract Type Permanent
Salary Market Related
Location Gauteng Area, Gauteng, South Africa
Introduction
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial long and short term insurance providers. Our portfolio includes South Africa’s most loved and recognisable brands such as 1st for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee Benefits Administration via our Hippo Advisory Services, which includes health insurance, provident fund and group life administration. Hippo is South Africa's first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands. We’re pioneers with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits.
Job Functions Marketing
Industries Insurance
Specification
The Digital Copywriter is responsible for collaborating with design to creatively conceptualise and articulate campaign ideas across multiple brands; developing compelling and creative copy based on campaign concept; translating concept and messaging into long and short form copy across channels (social – paid and organic, display, websites, app content and direct marketing – email and SMS); adapting writing persona per brand and audience; executing on brief; paying attention to detail; excelling in a high-pressure, fast-paced, target-driven work environment; remaining open to constructive criticism; and maintaining stakeholder relationships within multiple departments and functions.

Conceptualization
Collaborate with design to creatively conceptualise and articulate campaign ideas across multiple brands.

Content Creation
Develop compelling and creative copy based on campaign concept; translating concept and messaging into long and short form copy across channels (social – paid and organic, display, websites, app content and direct marketing – email and SMS).

Stakeholder Engagement
Maintain stakeholder relationships within multiple departments and functions.

Improvement / Innovation
Identify shortcomings in existing content, take initiative to make necessary changes.

Data Management
Correct and logical naming and saving of relevant documentation for PPR (Policyholder Protection Rules) purposes.

Document Preparation
Compile copy decks logically and neatly, in line with organisational style guidelines for the specific content piece.

Personal Capability Building
Identify and address areas of development, find on- and off-the-job learning possibilities (courses, conferences, etc.) and implement learning into day-to-day tasks, gain sufficient product knowledge and remain up to date with product and legal changes.
Requirements
General Education
Grade 12/ (Essential);
Relevant degree/diploma in Copywriting /Marketing Communication/ Corporate Communication (Essential)

General Experience
5 or more years’ experience in copywriting, at least 2 of which have been spent in digital copywriting (Essential) Combination of corporate and agency experience (Advantageous)

*SAQA Accredited Equivalent* - It is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application.

Financial Sector Conduct Authority (FSCA)** competency requirements: FAIS recognized qualifications / Regulatory Examinations / Class of Business Certification and / or CPD according to your DOFA (where applicable) - As a registered Financial Service Provider, we are mandated to ensure that all our representatives are always and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.

Employment Equity

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. TIH is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.

Internal Applications: This role is graded at C-Lower. Should you apply and you are currently employed at a higher grade and are found successful, your total reward package may be impacted.

Should you not hear from our team in 30 days, kindly consider your application unsuccessful.

Unlock your greatness & be unstoppable

About TIH

Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform. We’re pioneers with a hunger for best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.

What we offer

TIH offers an exceptional benefits programme, and competitive compensation packages. You have options for Life Cover, Disability Benefits, Provident Fund, Medical Aid, and more. Office benefits include free undercover parking, free Wi-Fi, ATMs, an onsite gym, subsidised meals, convenience store, coffee shop, an on-site Dischem store, free seasonal fruits – every day, and an Active Access walking programme
Job Closing Date 02/07/2020
   
   
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Last Updated: 30-7-2020 [20.07.03.04]
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