EN
v
South Africa

Marketing Manager - Lyceum College

Company Lyceum College
Reference # MM#LY01
Published 09/09/2020
Contract Type Permanent
Location Braamfontein, Gauteng, South Africa
Introduction
Lyceum Advancement College was founded in 1917, and has a proud history of providing higher education distance learning in South Africa. We were renamed Lyceum College (Pty) Ltd in 2003.

Over the years, we have empowered over 800,000 students to achieve their career goals, combining high quality education with flexible delivery and an innovative approach.
Job Functions Academic,Administration,Advertising,Client Services,Communications,Creative,Data Management,Distribution,Editing,Management,Marketing,Marketing Traffic Manager,Media,Sales,Social Media,Strategy
Industries Advertising,Arts & Entertainment,Digital,Events Management,Management Consulting,Marketing,Media,Public Relations / Communications / Journalism / Media & Promotions,Sales
Specification
JOB OBJECTIVE
•Responsible for developing and maintaining marketing strategies to meet organizational objectives.
•Develops the Marketing Plans to meet the objectives.
•Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.
•Oversees all marketing, advertising, promotional material development and suppliers and activities across all LYCEUM COLLEGE marketing exercises and multiple South African sites.

KEY RESPONSIBILITIES:
•Responsible for the marketing of educational services tailored exclusively to the private tertiary industry and in South African sites.
•Support product launch and roll out with strategic communication plans throughout PR and social and online channels.
•Develop, organise, and edit content/draft copy for website, social media, and marketing campaigns.
•Managing the effective delivery of Lyceum brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation.
•Demonstrate technical marketing skills and product knowledge of CRM Recruiting System.
•Develop tactical marketing strategies and plan in conjunction with sales department, which details activities to follow during the recruitment drive/period, with focus on meeting student recruitment objectives.
•Delivery of all marketing activity within agreed budget.
•To manage all aspects of print production, receipt and distribution where necessary to African partner sites.
•The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media.
•Specifying market requirements for current and future products/services by conducting market research supported by on-going engagement with customers and non-customers.
•Implementation of LYCEUM COLLEGE go-to-market plan for new and existing products working with all departments to execute.
•Liaising with African sites for printing, media placement and promotional goods.
•Managing and coordinating a with internal platform providers and advertising agency partners.
•Overseeing all Marketing init, Studio, PR and Procurement staff
•Driving Brands and Brand Reputation through PR Strategies.
•Monitor, review and report on all marketing activity and results to line manager and wider product rollout team.
•Research and reporting on in country pricing and contributing to the development of pricing strategy for African sites.


Requirements
REQUIRED QUALIFICATIONS
•Bachelor’s Degree (or equivalent) in Marketing or Communications, or related field
•Preferred background in educational technology and HE

EXPERIENCE
•4-6 years of marketing experience
•Bachelor’s Degree (or equivalent) in Marketing, Communications, or Business
•B2C - Fashion / Beauty Experience Preferred (but not required)
•A strong multi-tasker who enjoys working on several projects at a time.
•Creative and likes to think out of the box but knows how to stay on task and get things finished.
•Comfortability working independently and collaboratively
Job Closing Date 23/09/2020
   
   
Share on
 
Last Updated: 30-7-2020 [20.07.03.04]
Webserver: SkillsMap (NLBC)