South Africa

Social Media Officer

Company WWF-SA
Reference # Social Media Officer #1
Published 21/12/2020
Contract Type Permanent
Location Cape Town, Western Cape, South Africa
WWF is one of the world's largest and most respected independent conservation and environmental organisations, with almost 6 million supporters and a global network active in more than 100 countries. Our mission is to stop the degradation of the Earth's natural environment and to build a future in which we all live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

Our work is challenging and exciting and we love what we do. To join our team you need to be brilliant at what you do, passionate, results-orientated and have a positive attitude.

The successful candidate will be a social media wiz, capable of writing the perfect post, cutting the perfect image and reporting back on the analytics to prove it. They will form part of WWF South Africa’s communication team and have the opportunity to work with various units across the organisation to build a growing and engaged social media community who will be willing to amplify, take action or donate for a WWF initiative or outcome.
Job Functions Social Media
Industries Ngo / Non-Profit
Ensure that WWF’s social media presence is the best possible representation and celebration of the brand in South Africa.
Ensure that WWF’s social media efforts contribute significantly to WWF’s vision of a future in which people and nature thrive, and our strategic objective to grow our support base to 1 million South Africans willing to take action for WWF.
Generate plans (including a calendar) for all WWF’s social media in support of WWF’s initiatives, campaigns and events.
Conceptualise and implement social media campaigns and day-to-day publishing of content. This includes:
•Developing relevant material and content (written and visual) to organically reach the appropriate audiences on the appropriate channels.
•Growing WWF’s social media following and ensuring meaningful engagement
•Overseeing design and creating fresh and on-brand social media assets (headers, banners, tiles etc.) for channels where WWF has a social media presence.
•Developing live content when required (at events and activations).
•Monitoring all social media interactions with WWF.
•Responding to social media comments, queries, and requests in a prompt and appropriate manner.
•Increasing two-way dialogue and interaction between WWF and our online communities (turning a user into a supporter).
•Conducting social listening projects to identify potential influencers, partners, conversations where WWF should have a presence.
•Analysing social media stats and compile reports showing results and make recommendations.
•Analysing global trends and ensure that WWF is on the cutting edge of the latest trends in the social media landscape.
•Keeping abreast of algorithmic changes on channels and ensuring WWF content is seen, engaged with, and contributing to the organisation’s objectives.
•Identifying new social media platforms where a WWF presence would contribute to the organisation’s strategic objectives.
•Informing and engaging WWF staff so they support the organisation’s social media efforts
•Connecting with the WWF network’s digital community and contributing to network activities as appropriate.
•A degree in media, communication or other relevant field. An additional qualification or specialisation in social media would be an advantage.
•Minimum 5 years of social media experience.
•Articulate and confident oral communication and excellent writing skills in English. Similar skills in other South African languages would be an advantage.
•Proven creative, planning and executing abilities.
•Ability to identify potential social media opportunities from WWF’s numerous programmes and projects.
•Proven experience in and affinity for social media for business.
•Ability to manage stress and work to tight deadlines.
•Good understanding of the issues in relation to WWF’s mission.
•Understanding what makes users across different social media stop, take notice and engage.
•Understanding the role of social media within the broader digital communication ecosystem.
•An interest in and commitment to environmental and conservation issues and an understanding of the connection between social issues and the environment.
•Must work well in a team and have a positive attitude.
•Driver’s licence.
Job Closing Date 15/01/2021
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Last Updated: 30-7-2020 []
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