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South Africa

Campaign Manager

Company Telesure Investment Holdings
Reference # CM2021
Published 19/02/2021
Contract Type Permanent
Salary Market Related
Location Dainfern, Gauteng, South Africa
Introduction
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial service providers. Our portfolio includes shortterm
insurers, a long-term insurer, health insurance as well as an insurance and
personal finance comparison platform. Our origins date back to 1 June 1985, and
we have since grown into a group of subsidiaries that includes some of South
Africa’s most loved and recognisable brands. We exist to continuously find better
ways to give people peace of mind, whether it is to protect what they own, their
loved ones or their greater ambitions and life plans. We bring customer-focused
innovation and service excellence to the financial services industry. We’re an
undivided team who believe in leading through technology and pushing past their
limits. TIH is owned by BHL (SA) Holdings Limited, which has a vast global
footprint.

Job Purpose
Plan and execute campaigns within the defined timelines. Manage campaigns,
data and metrics to help improve overall efficiencies and manage the optimal use
of contacts data for all TIH campaigns (sales, collection, retention, service,
admin). Track, influence, provide solutions and escalate any factors that might
affect performance.
Job Functions Analytics,Call Centre,Data Analysis,Data Management,Distribution,Marketing Traffic Manager
Industries Financial Services,Insurance
Specification
Campaign Planning
Contribute to the development of the campaign strategy to optimize the
campaigns performance to reach business goals.
Define the campaign brief outcomes to meet the required set targets with the
business.
Plan and design the campaign; the timelines and resource capability and skill set
required, liaising with multi-channel contact centre management; workforce
management.
Provide input into the design of new campaigns, engaging with marketing.
Support business in driving new initiatives or special projects.

Project/Campaign Management
Implement and optimize campaign strategies and cohesive customer
engagement according to the plan to drive the achievement of the Business Unit
targets.
Manage, track and govern campaign settings on dialer guided by models to
support strategy.

Stakeholder Engagement
Liaise with Data Science team and/or data sources to access reliable data to
meet the campaign outcomes.
Liaise and support and provide input regarding campaigns for many
stakeholders in TIH business, for example; Heads, Marketing, Business
Intelligence, IT and compliance team.
Communicate issue resolution processes and escalation channels to ensure
smooth and functional engagement.

Insights and Reporting
Maintain, analyse, re-engineer and evaluate new and existing campaigns; as
well as share/present to the Business Unit the progress, performance,
opportunities, threats and insights pertaining to campaign metrics, volume and
quality of data, resources and skill sets, results, commercials (cost per contact,
p-factor), gaming of contacts or leads.
Provide input and review scripting of campaigns and how the campaign
performs.

Continuous Improvement
Identify and implement optimization plans around targeting with the goal of
increasing campaign profitability.
Implement initiatives to improve campaign performance based on lead
optimization and segmentation.

Operational Compliance
Ensure data processes are adhered to – lead scrubbing, data optimization and
segmentation strategies, implementation of all models, data alignment to
campaign brief including applicable regulatory and legislative requirements.
Highlight any identified contact centre abuse of leads.

Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching. Maintain
an understanding of relevant technology, and industry best practices through
ongoing education, and reading specialist media.
Requirements
General Education
Grade 12/ SAQA Accredited Equivalent (Essential);
Relevant 3 year Business degree / diploma in Business Management / Campaign Management and Contact Centre (Advantageous)

General Experience
3 or more years experience Campaign Management (Essential);
Data management experience (Essential);
Analytics or MI experience (Essential);
Dialler Management (Essential);
Experience in the financial services industry (Advantageous);
Experience of dealing with relevant stakeholders e.g. work force management, contact centres, marketing (Advantageous)

*SAQA Accredited Equivalent - It is the onus of the applicant to provide TIH and
its subsidiaries with certified evidence that their qualification(s) meet the
equivalent NQF level required for this role at time of application. As a registered
Financial Service Provider, we are mandated to ensure that all our
representatives are and remain fit and proper at all times. By applying for this
role, you consent to having your relevant qualification and or accreditation or
confirm that you are working towards meeting the competency requirements.
You further consent to the relevant information being verified.
Job Closing Date 05/03/2021
   
   
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Last Updated: 21 days ago [21.02.01.15]
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