South Africa

Campaign Specialist - Hippo

Company Telesure Investment Holdings
Reference # JH22-0121
Published 22/02/2021
Contract Type Contract
Location Johannesburg, Gauteng, South Africa

Plan and execute campaigns within the defined timelines. Manage campaigns,
data and metrics to help improve overall efficiencies and manage the optimal
use of contacts data for all Hippo campaigns. Track, influence, provide solutions
and escalate any factors that might affect performance.
Job Functions Sales
Industries Insurance

Campaign Planning
Contribute to the development of the campaign strategy to optimize the
campaigns performance to reach business goals.
Define the campaign brief outcomes to meet the required set targets with the
Plan and design the campaign; the timelines and resource capability and skill
set required, liaising with multi-channel contact centre management; workforce
Provide input into the design of new campaigns, engaging with marketing.
Support business in driving new initiatives or special projects.

Project/Campaign Management
Implement and optimize campaign strategies and cohesive customer
engagement according to the plan to drive the achievement of the Business Unit
Manage, track and govern campaign settings on dialer guided by models to
support strategy.

Stakeholder Engagement
Liaise with Data Science team and/or data sources to access reliable data to
meet the campaign outcomes.
Liaise and support and provide input regarding campaigns for many
stakeholders in Hippo.
Communicate issue resolution processes and escalation channels to ensure
smooth and functional engagement

Insights and Reporting
Maintain, analyse, re-engineer and evaluate new and existing campaigns; as
well as share/present to the Business Unit the progress, performance,
opportunities, threats and insights pertaining to campaign metrics, volume and
quality of data, resources and skill sets, results, commercials (cost per contact,
campaign p-factor).
Provide input and review scripting of campaigns and how the campaign

Continuous Improvement
Identify and implement optimization plans around targeting with the goal of
increasing campaign profitability.
Implement initiatives to improve campaign performance based on lead
optimization and segmentation.

Operational Compliance
Ensure data processes are adhered to – lead scrubbing, data optimization and
segmentation strategies, implementation of all models, data alignment to
campaign brief including applicable regulatory and legislative requirements.

Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.


Computer skills
Support business processes and understand and effectively use standard office
equipment and standard software packages, while providing technical guidance
as needed.
POM Dialler; Datanet; CMS; SMS Centre; Graph; Qlikview, AS400; Hippo Sales
System; Power BI.

Logical Thinking
Apply concepts of knowledge / skill without requiring supervision; also able to
provide technical guidance when required.
Join pieces of information to tell a story to make informed decisions

Data Collection and analysis
Provide technical guidance when required to analyze data trends for use in
reports to help guide decision making.

Planning and Organizing
Provide technical guidance when required to plan, organize, prioritize and
oversee activities to efficiently meet business objectives.

Action Planning
Provide technical guidance when required to develop appropriate plans or
perform necessary actions based on recommendations and requirements.

Verbal Communication
Use clear and effective verbal communication skills without supervision and
provides technical guidance when required to express ideas, requesting actions
and formulating plans or policies.

Commercial Acumen
Apply understanding of the business environment and objectives to develop
solutions, while also providing technical assistance when necessary.

Spreadsheet expertise
Apply concepts of knowledge / skill and also able to provide technical guidance
when required.

Review and Reporting
Provide technical guidance when required to review and create relevant, lucid
and effective reports.

Provide technical guidance when required to achieve full compliance with
applicable rules and regulations in management and/or operations.

Presentation skills
Communicate with other people and provide technical guidance when required
to speak in a clear, concise and compelling manner.


General Education
Grade 12/ SAQA Accredited Equivalent (Essential);
Relevant 3 year Business degree / diploma in Business Management /
Campaign Management and Contact Centre (Advantageous)


General Experience
3 or more years experience Campaign Management (Essential);
Data management experience (Essential); Analytics or MI experience
(Essential); Dialler Management (Essential); Experience in the financial services
industry (Advantageous); Experience of dealing with relevant stakeholders e.g.
work force management, contact centres, marketing (Advantageous)

ADDITIONAL INFORMATION SAQA Accredited Equivalent - It is the onus of the applicant to provide TIH and
its subsidiaries with certified evidence that their qualification(s) meet the
equivalent NQF level required for this role at time of application. As a registered
Financial Service Provider, we are mandated to ensure that all our
representatives are and remain fit and proper at all times. By applying for this
role, you consent to having your relevant qualification and or accreditation or
confirm that you are working towards meeting the competency requirements.
You further consent to the relevant information being verified.
Job Closing Date 15/03/2021
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