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South Africa

Marketing Manager: Budget Insurance

Company Telesure Investment Holdings
Reference # #
Published 08/07/2021
Contract Type Permanent
Salary Market Related
Location Dainfern, Gauteng, South Africa
Introduction
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial service providers. Our portfolio includes shortterm
insurers, a long-term insurer, health insurance as well as an insurance and
personal finance comparison platform. Our origins date back to 1 June 1985,
and we have since grown into a group of subsidiaries that includes some of
South Africa’s most loved and recognisable brands. We exist to continuously
find better ways to give people peace of mind, whether it is to protect what they
own, their loved ones or their greater ambitions and life plans. We bring
customer-focused innovation and service excellence to the financial services
industry. We’re an undivided team who believe in leading through technology
and pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHL
has a vast global footprint.
Job Functions Management,Marketing
Industries Insurance
Specification


Act as chief custodian and manager of a brand to drive the long and short term
marketing strategy to achieve the overall objectives for the brand. Achieve brand
objectives set to improve brand power, marketing effectiveness and targets,
share of wallet and multi-product holding. Develop the communication & media
strategy to drive the right mix of media and target identified audience and
proposition development and go-to-market strategy. Gain insights and identify
opportunities/innovations based on market; customer and competitor research
and analysis to support the business strategy. Guide the commercial and
operations teams to drive growth and influence the tailored customer experience
across the value chain and negotiate with management, agency and partners.
Manage and oversee the different channels that makes up the brand including
the affinity channel of the brand.

Brand Strategy and Effectiveness
Take responsibility for implementing Budget Insurance brand strategy. Serve as
ambassador for the essence of the brand and, defining the measures used to
determine brand effectiveness and using the results to inform future activities.

Marketing Communications
Lead and coordinate the development and delivery of marketing communications
strategy across all stakeholders to support the business plan, increase sales,
brand loyalty and awareness.

Budgeting
Manage budget plans for a department; could involve development or delivery
(or both).

Marketing Impact Assessment
Provide input into appropriate metrics and other data, participate in reviews,
assess activities, and recommend improvements based on metrics and
analyses.

Stakeholder Engagement (Internal & External)
Identify and manage stakeholders up to top management level, finding out their
needs/issues/concerns and reacting to these by leading and coordinating the
development of stakeholder engagement plans to support the communication of
business information and decisions.
Manage external stakeholder relationships with Media partners and Agencies.

Leadership and Direction
Communicate the local action plan; explain how this relates to the function's
strategy and action plan and the broader organization's mission and vision;
motivate people to achieve local business goals.

Performance Management
Develop and propose own performance objectives; take appropriate actions to
ensure achievement of agreed objectives, using the organization's performance
management systems to improve personal performance. Manage and report on
team performance; set appropriate performance objectives for direct reports or
project / account team members and hold them accountable for achieving these,
taking appropriate corrective action where necessary to ensure the achievement
of team / personal objectives.

Organizational Capability Building
Use the organization's formal development framework to identify the team's
individual development needs. Plan and implement actions to build their
capabilities. Provide training or coaching to others throughout the organization in
own area of expertise to enable others to improve performance and fulfill
personal potential.
Requirements
Grade 12/ SAQA Accredited Equivalent (Essential); University Degree in
Marketing / Advertising / Communications or equivalent (Essential);
Postgraduate Marketing / Advertising / Communications qualification
(Advantageous)

10 or more years substantial general work experience in Marketing (Essential);
Experience in a Financial Services Industry (Advantageous)
Managerial Experience
3-4 years' experience in managing a Marketing team (Essential)
Job Closing Date 22/07/2021
   
   
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Last Updated: 30-6-2021 [21.06.02.21]
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