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South Africa

Campaign Specilaist

Company HIPPO
Reference # CP2021
Published 07/06/2021
Contract Type Permanent
Salary Market Related
Location Fourways, Gauteng, South Africa
Introduction
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial long and short term insurance providers. Our
portfolio includes South Africa’s most loved and recognisable brands such as 1st
for Women, Auto & General, Budget, Dialdirect, Virseker and 1Life. Employee
Benefits Administration via our Hippo Advisory Services, which includes health
insurance, provident fund and group life administration. Hippo is South Africa's
first comparison website and compares insurance, other personal finance
products, travel, health, money, travel, cars from a range of South African
brands. We’re pioneers with a hunger for the best, bringing customer-focused
innovation and service excellence to the financial services industry. We’re an
undivided team of diverse thinkers and doers who believe in leading through
technology and pushing beyond limits.
Job Functions Analysis,Analytics,Call Centre,Data Analysis
Industries Insurance
Specification
JOB PURPOSE
Plan and execute campaigns within the defined timelines. Manage campaigns,
data and metrics to help improve overall efficiencies and manage the optimal
use of contacts data for all Hippo campaigns. Track, influence, provide solutions
and escalate any factors that might affect performance.
RESPONSIBILITIES Campaign Planning
Contribute to the development of the campaign strategy to optimize the
campaigns performance to reach business goals.
Define the campaign brief outcomes to meet the required set targets with the
business.
Plan and design the campaign; the timelines and resource capability and skill
set required, liaising with multi-channel contact centre management; workforce
management.
Provide input into the design of new campaigns, engaging with marketing.
Support business in driving new initiatives or special projects.
Project/Campaign Management
Implement and optimize campaign strategies and cohesive customer
engagement according to the plan to drive the achievement of the Business Unit
targets.
Manage, track and govern campaign settings on dialer guided by models to
support strategy.
Stakeholder Engagement
Liaise with Data Science team and/or data sources to access reliable data to
meet the campaign outcomes.
Liaise and support and provide input regarding campaigns for many
stakeholders in Hippo.
Communicate issue resolution processes and escalation channels to ensure
smooth and functional engagement.
Insights and Reporting
Maintain, analyse, re-engineer and evaluate new and existing campaigns; as
well as share/present to the Business Unit the progress, performance,
opportunities, threats and insights pertaining to campaign metrics, volume and
quality of data, resources and skill sets, results, commercials (cost per contact,
campaign p-factor).
Provide input and review scripting of campaigns and how the campaign
performs.
Continuous Improvement
Identify and implement optimization plans around targeting with the goal of
increasing campaign profitability.
Implement initiatives to improve campaign performance based on lead
optimization and segmentation.
Operational Compliance
Ensure data processes are adhered to – lead scrubbing, data optimization and
segmentation strategies, implementation of all models, data alignment to
campaign brief including applicable regulatory and legislative requirements.
Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.
Requirements
EDUCATION General Education
Grade 12/ SAQA Accredited Equivalent (Essential);
Relevant 3 year Business degree / diploma in Business Management /
Campaign Management and Contact Centre (Advantageous)
EXPERIENCE General Experience
3 or more years experience Campaign Management (Essential);
Data management experience (Essential); Analytics or MI experience
(Essential); Dialler Management (Essential); Experience in the financial services
industry (Advantageous); Experience of dealing with relevant stakeholders e.g.
work force management, contact centres, marketing (Advantageous)
Job Closing Date 21/06/2021
   
   
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Last Updated: 11 days ago [21.06.01.00]
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