South Africa

Brand Manager

Company Educor (Pty) Ltd
Reference # BM001A
Published 04/11/2021
Contract Type Permanent
Salary Market Related
Location Pinetown, KwaZulu-Natal, South Africa
Evoke is Educor’s in-house marketing and advertising agency. Operating as an independent service provider, the agency creates, drives and services, Educor’s strategic portfolios, target market research and development, above, below and through the line advertising and all other marketing related functions.

Educor has a strong heritage of educational excellence delivered through its face to face and distance learning channels and is fast establishing itself as a leader in the print, online and virtual spaces.

With an intimate understanding of the South African market and internationally, the agency directs the organisations’ strategic focus with regards to recruitment strategies, brand positioning and develops its retention strategies. Through both anecdotal and secondary research, the agency gains a thorough understanding of each of the markets it serves with its present focus being the international student.

Being able to identify, relate to and understand consumer nuances and communication using the subtleties of each country’s colloquial language, the agency is able to position each brand as the next door neighbour and not a beyond our borders service provider.
Job Functions Advertising,Marketing,Media,Social Media
Industries Marketing,Public Relations / Communications / Journalism / Media & Promotions,Publishing
Brand Manager


Responsible for adapting brand strategy for brand in target market
Maintain brand integrity across all company marketing initiatives and communications
May manage portfolio of brands
Manage brands to deliver business objectives
Implement marketing strategies that develop and grow designated brand
Create and manage budget and organize resources to meet brand objections
Responsible for researching, planning, coordinate and implement cultural environment
Deliver brand marketing execution in a complex, multi-cultural environment
New product development, facilitating collection of data, analyses info and reports data for projects/brand strategies
Creative campaigns
Coordinate and cooperates with sales, academics, and product managers in launching new products
Grade 12
Relevant qualification within Marketing or similar
2-3 Years working experience within a similar role
Job Closing Date 02/12/2021
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Last Updated: 30-6-2021 []
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