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South Africa

Digital Media Lead

Company Telesure Investment Holdings
Reference # DML19/11/2021
Published 19/11/2021
Contract Type Permanent
Salary Market Related
Location Gauteng Area, Gauteng, South Africa
Introduction
Drive media performance and efficiencies through the digital channel. Develop, grow and maintain strong relationships with media partners and internal stakeholders and create data driven paid media strategies against brand and business objectives.
Job Functions Marketing,Media,Social Media
Industries Digital,Insurance,Marketing,Media
Specification
Paid Media Strategy
Establish the overall strategic paid media approach and the overall media planning. Approve the key digital strategic elements of strategic plans to ensure delivery against business objectives.

Budgeting & Revenue
To develop and manage financial performance, manage profitability and revenue growth to hit target and KPI's. Manage the media budgets and ensure a high return on advertising spend (ROAS).

Online Media Planning
Lead the alignment of the marketing plan to the strategic goals of the business to ensure that marketing spend is focused and provides best value to the business. Oversee the implementation of all components of the media plan.

Leadership and Direction
Identify and communicate the actions needed to implement the function's strategy and business plan within the business area or department; explain the relationship to the broader organization's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.

Stakeholder Engagement
Identify and manage stakeholders up to management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Work with outside agencies and paid media partners to establish media goals, objectives and strategic roadmaps. Provide leadership when necessary to develop, negotiate and implement creative media solutions. Negotiate with partners, to maintain effective collaborate business relationships in the best long term interests of TIH. Develop and maintain senior client relationships.
Attend, present and provide council at all significant media meetings.

Insights and Reporting
Set and lead execution of the data and analytics reporting plan, creating strategies and templates to report data in a meaningful way. Create, present, and communicate high-impact data and analytics insights and recommendations to critical internal and external stakeholders.

Project and Channel Management
Initiate and lead the governance and delivery of a program or group of significant projects within a function, using an appropriate project management methodology to give assurance that intended outcomes are identified and achieved. Manage the quality of work, in terms of paid media processes and global tools and processes. Oversee the implementation of all components of the media plan and ensure deliverables are met on time and in budget.

Performance Management
Manage and report on the KPI's of a substantial, diverse team; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of team / personal objectives. Monitor the team functions and prioritize, communicate, assign or delegate responsibilities to direct reports to ensure the team achieve the required levels of performance.

Team Capability Building
Use the organization's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organization in own area of expertise to enable others to improve performance and fulfill personal potential. Recruit, develop, motivate and support a team of paid media managers and specialists as required.

Continuous Improvement
Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered
Requirements
General Education
Grade 12/ SAQA Accredited Equivalent (Essential);
Mathematics to Matric (Essential);
Google Marketing Platform Certified (Essential);
Relevant degree and/or Diploma (Advantageous)

General Experience
8 or more years hands-on experience within a paid media environment (Essential);
8 or more years digital marketing experience (Essential);
Experience with a financial services industry and Ecommerce (Advantageous)

Managerial Experience
6 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)

*SAQA Accredited Equivalent* - It is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application.

Financial Sector Conduct Authority (FSCA)** competency requirements: FAIS recognized qualifications / Regulatory Examinations / Class of Business Certification and / or CPD according to your DOFA (where applicable) - As a registered Financial Service Provider, we are mandated to ensure that all our representatives are always and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.

Employment Equity

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. TIH is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.

Should you not hear from our team in 30 days, kindly consider your application unsuccessful.

Unlock your greatness & be unstoppable

About TIH

Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform. We’re pioneers with a hunger for best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.

What we offer

TIH offers an exceptional benefits programme, and competitive compensation packages. You have options for Life Cover, Disability Benefits, Provident Fund, Medical Aid, and more. Office benefits include free undercover parking, free Wi-Fi, ATMs, an onsite gym, subsidised meals, convenience store, coffee shop, free seasonal fruits – every day, and an Active Access walking programme
Job Closing Date 26/11/2021
   
   
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Last Updated: 30-6-2021 [21.06.02.21]
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