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South Africa

Digital Marketing Specialist

Company Educor (Pty) Ltd
Reference # DMS001
Published 03/01/2022
Contract Type Permanent
Salary Market Related
Location Durban, KwaZulu-Natal, South Africa
Introduction



Educor is the largest private education supplier in Southern Africa., managing 10 educational brands across its more than 60 campuses and sites in South Africa and internationally. As a Group we possess a rich heritage with brands that have been in existence for many years. Since our inception in 2008, Educor has evolved into an education giant offering face-to-face, distance and online learning. Our face to face brands include Damelin, CityVarsity, ICESA and Central Technical College. Distance brands include INTEC College, Damelin Correspondence College (DCC) and our higher-education distance brand, Lyceum.
Job Functions Copywriting,Data Analysis,E-Learning,Management,Marketing,Marketing Traffic Manager
Industries Academic,Marketing,Media,Public Relations / Communications / Journalism / Media & Promotions
Specification
Digital Marketing Specialist
Durban
Market Related

Education and knowledge requirement:
Relevant qualification
Familiar with google and facebook analytics with tag management
Experience with website optimization tools
Deliver effective and innovative digital campaigns
Prior experience in content marketing, content growth, SEO and online marketing tools
Working knowledge of search engine optimization practices and google and facebook analytics
Solid understanding of wen metrics, digital analytics, with ability to generate and interpret data
Content and copywriting skills
Web skills such as HTML/CSS/Wordpress
Experience in Ecommerce


Duties and Responsibilities:
Collaborate with marketing and creative teams to develop and manage layouts of communications and product content across a catalogue of courses
Liaise and manage the course delivery projects and marketing timelines with PDU team
Plan, develop and executive digital programs and campaigns such as online advertising, web strategy and design, social media, mobile and deliverables
Maintain regular measurement of website effectiveness and collaborate with operations, sales and marketing teams to analyse effectiveness of online campaigns
Manage digital agency relationships, day to day production, as well as campaign budgets and schedules
Own and maintain site analytics, metrics and campaign reporting
Present recommendations to operations manager for marketing and communications
Communications, creatives and schedules and updated and planned
Marketing schedule for PDU course deliver with updated source documents
Marketing campaigns created and put live across platforms and media
Performance metrics
Report marketing and metrics to management
Manage digital relationships
Requirements
Education and knowledge requirement:
Relevant qualification
Familiar with google and facebook analytics with tag management
Experience with website optimization tools
Deliver effective and innovative digital campaigns
Prior experience in content marketing, content growth, SEO and online marketing tools
Working knowledge of search engine optimization practices and google and facebook analytics
Solid understanding of wen metrics, digital analytics, with ability to generate and interpret data
Content and copywriting skills
Web skills such as HTML/CSS/Wordpress
Experience in Ecommerce
Job Closing Date 31/01/2022
   
   
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Last Updated: 30-6-2021 [21.06.02.21]
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