South Africa

Market Researcher - Sales

Company Barloworld Logistics
Reference # #2021/12/20 - 02
Published 03/01/2022
Contract Type Permanent
Salary Market Related
Location Boksburg, Gauteng, South Africa
Core purpose of the role:

The purpose of this role is to perform in-depth qualitative and quantitative research on the potential strategic client opportunities for Global Solutions. The information gathered by the Researcher can then be used by the Global Solutions Business Development team to align the Barloworld service offering to the exact needs of the client, thereby maximizing successful sales engagements.
Job Functions Logistics
Industries Freight / Shipping / Transport / Import / Export,Logistics,Supply Chain
Key deliverables and outputs:

•Qualify Barloworld Logistics target pipeline based on the key predefined criteria to ensure the right clients are approached in a focused, prepared effort
•Ensure Barloworld Logistics service offerings are aligned to market logistics requirements
•Perform competitor analysis to identify true Barloworld Logistics differentiators and highlight further target opportunities
•Obtain key client intelligence before initial sales contact (e.g., pain points, key stakeholders, industry trends)
•Ensure Barloworld Logistics marketing strategy is aligned to latest market requirements
•Develop deep knowledge of competitor and industry trends and market dynamics
•Perform in-depth market research on potential strategic client opportunities
•Provide actionable, timely, fact-based Intel on client goals and objectives to ensure Barloworld Logistics solution alignment
•Identify potential clients who fit the Barloworld Logistics ideal customer profile
•Collect, analyze, and interpret all available data sources on pipeline client
•Determine market size, wallet size, and potential Barloworld Logistics market share on strategic opportunities

Internal customers:
•Sales Consultants
•Business Development Managers
•Customs Team
•Trade Lane Team
•Barloworld Product Specialists

External stakeholders:
•Overseas Agents
Academic qualifications:

•Diploma or bachelor’s degree in Market Research

•Post graduate courses in marketing, statistics, or social research

Work experience:

•At least one year experience in market research.


•Market Research knowledge
•Basic supply chain operations knowledge
•Knowledge of the sales process
•Statistics knowledge

•Knowledge of Freight forwarding

Job Closing Date 14/01/2022
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Last Updated: 30-6-2021 []
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