South Africa

Campaign Data Analyst

Company Blue Label Data Solutions
Reference # F005
Published 10/05/2022
Contract Type Permanent
Salary Market Related
Location Cape Town, Western Cape, South Africa
At Blue Label Distribution, our brand philosophy is that we can create and distribute anything that is able to be digitised. Our Blu approved brand is the face of our service offering and is underpinned by a world-class technology platform for both online and offline commerce. With a point-of-sale network of approximately 150 000 devices we provide a distribution footprint across all income groups, 85% of our income comes from merchants in the informal sector
Job Functions Information Technology
Industries Telecommunications
The role requires a passionate certified Data & Campaign Analyst. The required end result is for the successful candidate to turn data into information, information into insight and insight into business decisions


Interpreting data, analysing results using statistical techniques
Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality
Acquiring data from primary or secondary data sources and maintaining databases
Managing campaigns and suppliers to achieve agreed targets
Analysing response rates, lead flows and profit & loss on a campaign by campaign basis

Data Analyst lifecycle
Data analyst responsibilities include conducting full lifecycle analysis to include requirements, activities and design
Data analysts will develop analysis and reporting capabilities
Monitor performance and quality control plans to identify improvements
The Campaign manager role will involve liaising with clients and ensuring targets are met

Data interpretation and development
Interpret data, analyse results using statistical techniques and provide ongoing reports
Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
Acquire data from primary or secondary data sources and maintain databases/data systems
Identify, analyse, and interpret trends or patterns in complex data sets
Filter and “clean” data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems

Relationship building, processes and opportunities
Work with management to prioritize business and information needs
Locate and define new process improvement opportunities
Liaise with Clients and manage budgets & volumes
Good communication skills

Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
Demonstrate consistent application of internal procedures
Plan and prioritise, demonstrating abilities to manage competing demands
Demonstrate abilities to anticipate and manage change
Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs


Manages Complexity
Decision Quality
Communicates Effectively
Ensures Accountability
Business Insight
Plans and Aligns
Action Oriented
Financial Acumen
Cultivates Innovation
Customer Focus


Execution and Results
Customer centered
Planning and Improvement
Influence and Communicate
Ethics and Compliance


BCOM, BSC or equivalent diploma


Proven working experience as a Data Analyst, Business Data Analyst and/or Campaign Manager
Experience in a direct marketing environment
Technical expertise regarding data models, database design development, data mining and segmentation techniques
Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (Linux, Apache, MySQL, PHP) - LAMP
Knowledge of statistics and experience using statistical packages for analysing datasets (Excel, SPSS, SAS etc)
Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy
Job Closing Date 24/05/2022
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Last Updated: 16-3-2022 []
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