South Africa

Manager- Trade Marketing

Company Uganda Baati Limited
Reference # 017/22
Published 10/05/2022
Contract Type Contract
36 Months
Location Kampala, Central, Uganda
Duration 36 Months
Responsible for executing the trade marketing strategies across key channels, manage the 4P’s and develop channel strategies
Job Functions Communications,Creative,Design,E-Learning,Graphic Design,Information Technology,Marketing
Industries Advertising,Digital,Ecommerce,Fmcg (Fast Moving Consumer Goods Sector),IT - Information Technology

1.Qualifications required:

Minimum academic qualification: Bachelors Degree (preferably Business/ Engineering / Science)
Qualifications as an added advantage: Master’s degree
Professional registration as an added advantage: CIPS

2.Experience required:

General work experience (years): Minimum of 6 years of proven experience in a Trade Marketing and commercial strategy role or both or National accounts management.
Specific to the position (level/discipline/years): Core expertise in Marketing with stints of 5 years. Experience in the Building Materials, Construction or related consumer industry will be an added advantage
Industry: Eave marketing exposure in the consumer industry and strong channel insights experience.

3.Key competencies and skills:
Excellent Communication skills
Leadership Skills
Strong Expertise in the Marketing Domain and good understanding of the sales process
Exposure to Service Marketing & Retailing
Analytical skills
Project management skills
Interpersonal skills
Strong planning & organizing skills
High on initiative and ability to manage ambiguity

4.Language requirements:


5.Computer literacy:

MS Office packages
IT Software applications

6.Personality profile:

Fast paced and prompt
Achievement oriented
Energetic and Enthusiastic

7.Additional/specific work requirements:
Strong channel insights experience with the ability to generate and present actionable recommendations to a diverse range of stakeholders at all levels
Strong commercial outlook and an ability to drive revenue growth through marketing
Highly Motivated and passionate about trade marketing
Experience in working in a high stress environment with minimum supervision
Strong analytical background or experience will be an added advantage
To create trade marketing plans and allocate the A&P budget across all channels and products.
To segment the customer base and work closely with the sales team to optimize channel strategies and maximize ROI.
To work closely with the marketing team to commercialize brand plans.
To drive brand awareness across various categories and products on trade.
To execute the trade marketing plans across regions.
To attend and present at trade shows and events on behalf of the business.
To coordinate the creation and delivery of marketing materials and content.
To manage and motivate the trade marketing officers.
To report on data and industry trends relating to competition.
To review post-mortems to refine and inform future promotional programs.
To monitor competitive activity to refine strategy and preserve market share.
To and maintain master promotional calendar to track activity across all channels to prevent conflicts and drive revenue.
To oversee specific retail and distributor loyalty program developments and implementation across channels.
Budgetary responsibility: Manage the market budget appropriately to ensure an optimal ROI is achieved across key channels
Job Closing Date 24/05/2022
Share on
Last Updated: 16-3-2022 []
Webserver: SkillsMap (03)