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South Africa

Specialist: Digital

Company Assupol Life
Reference # SD
Published 13/05/2022
Contract Type Permanent
Salary Market Related
Location Menlyn, Gauteng, South Africa
Introduction
Brand custodian for Assupol ensuring that the brand strategies and campaign are executed correctly
Job Functions Marketing
Industries Insurance
Specification
1.Align digital goals in line with the CA strategy and overall business objectives
•digital transformation journey - important role in delivering content to a wider audience,
•increasing brand awareness and gives us more advertising collateral for our products and services which will, in turn,
•generate leads and contribute to our revenue growth
•Grow digital footprint by making use of data-driven marketing
2.Digital integration
•Digital to coexist with Above the Line (e.g. radio, TV, billboards) and
•Below the Line (e.g. emailers) marketing initiatives and
•an integrated marketing and communications approach
3.Website
Deliver informative brand and product content to our website
The site to achieve the following objectives:
•Brochureware site and content hub for information on products, about the business, investor relations info, access to available careers and latest news
•An access gateway for the client portal and the mobile sales login
•Consumer Education
•Lead Generation
•Submission of claims – online and via email
•Contact us and branch information
4.Google SEO
Use a Google always on keyword strategy to achieve:
•Conversion – directing users from search to the lead forms on Assupol website
•Website visits – drive traffic for users to navigate our website
•Brand building – link users directly to our news, sponsorship and CSI pages
5.Social Media Presence
•Ensure presence on relevant social networks
Facebook
Twitter
LinkedIn
Instagram
•High quality content creation and distribution
•Two-way communication
•Community building
6.Ensuring Assupol remains Competitive in the Digital Age
•Competitor analysis
•Constant evaluation
•Adjusting
7.Digital customer service
•Develop a response matrix to manage client communication
•Allow clients to communicate either by private inbox message or posting on the wall
•Ensure customer queries are resolved professionally and timeously
Requirements
FORMAL EDUCATION
•Digital Marketing degree

TECHNICAL/LEGAL CERTIFICATION
•N/A

EXPERIENCE
•3 years in digital management -
Job Closing Date 27/05/2022
   
   
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Last Updated: 16-3-2022 [22.03.01.01]
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